Firm Diagnostic — Growth Rebels

Price & Positioning

How does your firm primarily win new work?

We are competitive on price and turnaround — clients choose us because we are efficient and reliable.

Referrals from existing clients and professional networks — relationships do the work.

We are known for deep expertise in a specific area — clients come to us because no one else does this as well.

Inbound — clients find us through our published thinking, content, or reputation in a defined niche.

Through our technology platform or ecosystem — clients stay because switching cost is high.

Delivery Model

Highly standardised — we have a defined process and the same work is repeated across many clients.

Mostly bespoke — every engagement is different, shaped by what the client specifically needs.

Standardised within a narrow domain — we do one type of work very well and our process is refined for it.

Proprietary process — we have a defined methodology that is ours and clients engage specifically for it.

Platform-driven — our delivery is structured around a technology stack or system clients depend on.

Intellectual Property

Getting a necessary job done correctly and on time — compliance, documentation, reporting.

Access to trusted people who understand our business and give sound, tailored advice.

Specialist technical knowledge we cannot find easily elsewhere.

A proprietary framework or methodology — a proven system with a track record.

The platform and the ongoing management of our technology environment.

Revenue Architecture

Primarily project or one-off engagements — we win the work, deliver, and then need to find the next job.

A mix — some recurring clients, some project work. No clear structure.

Mostly retainer-based — clients pay a regular amount for ongoing access to our thinking and advice.

Recurring revenue — monthly or annual fees, licence or platform fees.

Mainly project but with a small retainer element we are trying to grow.

Distribution & Visibility

We would be fine — our brand and reputation generate inbound enquiries independently.

We would feel it, but our platform relationships and vendor ecosystem would cushion it.

It would be a serious problem — our pipeline is almost entirely referral-dependent.

Moderate impact — we have some inbound but referrals still drive most new engagements.

We have enough volume and brand recognition in our compliance niche to absorb it.

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