Automated Nurture

Turn cold leads into warm conversations, automatically.

Personalised email sequences triggered by real behaviour. Every lead gets the right message at the right time, powered by your CRM and automation stack.

Diagnostic completed
Chat interaction
Page visited
Form submitted

Your pipeline has a follow-up problem

Leads come in, but without timely, relevant follow-up, they go cold. Sound familiar?

Leads go cold

Someone completes your diagnostic or visits a key page, and nothing happens. By the time you follow up manually, the moment has passed.

Generic newsletters

You send the same content to everyone, regardless of what they care about. Open rates drop. Unsubscribes climb. Your list becomes a liability, not an asset.

Manual follow-up breaks

Your team remembers to follow up sometimes. But as lead volume grows, things slip through the cracks. Good leads go untouched.

Behaviour in, personalised message out

Every sequence starts with a real action your lead takes. We map triggers to segments to sequences, so the right message lands at the right time.

1
Trigger Event
A lead completes a diagnostic, chats with your AI agent, visits a pricing page, or submits a form.
2
Segment
Make.com routes the lead into the right audience segment inside Airtable based on their behaviour and profile.
3
Personalised Sequence
A tailored email sequence launches, with messaging matched to what the lead actually did and what they need next.
4
Conversion
Warm leads book calls, request proposals, or engage with your team. Your CRM logs every touchpoint.
Diagnostic Completion
Chat Interaction
Page Visit
Form Submission

Built for how professional services firms sell

We design and build the sequences that match how your clients actually buy. Not generic drip campaigns. Strategic, timed communication.

Welcome and Onboarding

First impressions that build trust. New leads get a structured introduction to your firm, your expertise, and the value you deliver. Warm them up before the first call.

Day 0 Day 1 Day 3 Day 7
Re-engagement

Leads that went quiet get a reason to come back. Behaviour-triggered re-engagement sequences surface new content, case studies, or offers relevant to their original interest.

Day 30 Day 37 Day 45 Day 60
Service-specific Nurture

Someone visited your advisory page three times? They get a sequence about advisory. Different pages trigger different messaging, matched to the service they are researching.

Day 1 Day 4 Day 8 Day 14
Event-triggered Follow-up

After a webinar, workshop, or diagnostic completion, leads receive a tailored follow-up series. Timed to maintain momentum and guide them toward the next step.

Day 0 Day 2 Day 5 Day 10

Everything you need, nothing you don't

From strategy to execution to ongoing optimisation. We handle the full lifecycle of your nurture system.

Sequence Design

We map out the logic, timing, and branching for every sequence. Clear documentation of triggers, segments, and send conditions.

Email Copywriting

Subject lines, body copy, and CTAs written specifically for professional services. Tone-matched to your brand voice and audience expectations.

Trigger Mapping

We connect every meaningful user action to the right sequence via Make.com. Diagnostics, page visits, form fills, chat events all wired up.

A/B Testing Setup

Subject line variants, send time tests, and content variations. Built into the system from day one so performance improves over time.

Analytics Dashboard

Open rates, click-through rates, conversion tracking, and sequence performance. All visible inside your Airtable CRM with clear reporting views.

Ongoing Optimisation

Monthly reviews of sequence performance. We refine copy, adjust timing, add new branches, and sunset underperformers. Your system keeps getting better.

Stop losing leads to silence

Let us build the nurture system that keeps your pipeline warm. Every lead followed up. Every message personalised. Every sequence optimised.