Performance Ads

Paid traffic that feeds a smart pipeline.

I run Google Ads and paid social as part of your connected growth system. Every click flows into AI qualifying, automated nurture, and your CRM. Not just traffic. Conversions.

3.2x ROAS avg.
42% lower CPA
100% CRM-linked
24/7 AI qualification

Most agencies run ads in isolation. I build them into a system.

Traditional paid media stops at the click. System-connected ads feed every lead into qualifying, nurture and conversion tracking from the moment they arrive.

Traditional Ads
Traffic arrives
Lands on a generic page
Fills out a form (maybe)
Hope someone follows up
System-Integrated Ads
Traffic arrives
AI agent qualifies in real time
Automated nurture activates
Lead enters CRM with full context
Conversion tracked end to end

Three channels, one strategy.

Every platform feeds into the same qualifying and nurture setup. No silos. No wasted spend.

Google Ads

Search and Display campaigns built around intent. I target the exact queries your ideal clients type. I serve them ads that lead into your system, not a dead-end landing page.

Paid Social

LinkedIn and Meta campaigns that put your firm in front of decision-makers. Thought-leadership ads, lead-gen forms and awareness campaigns. All wired into the same pipeline.

Retargeting and Remarketing

Visitors who leave without converting get pulled back in. Retargeting across Google Display, LinkedIn and Meta keeps your firm top of mind until they are ready to act.

From audit to optimisation in four steps.

1

Audit

I check your current ad accounts, landing pages and conversion tracking. Every leak in the funnel gets written down.

2

Build

Campaign structure, ad copy, audience targeting and landing page setup. All built to feed your growth system.

3

Launch

Campaigns go live with full tracking. AI qualifying is connected. Nurture pipelines run from day one.

4

Optimise

I keep refining based on real conversion data, not vanity metrics. Budget shifts to what actually drives revenue.

Everything you need, nothing you don't.

Campaign Strategy

Custom campaign setup matched to your firm's service lines, target clients and growth goals.

Keyword Research

Intent-based keyword mapping. It captures clients actively searching for your services, not tyre-kickers.

Ad Copywriting

Strong ad copy written for professional services. Tested, refined and rotated to lift click-through rates.

Landing Page Optimisation

Landing pages built to convert. Connected to AI chat agents for instant qualifying instead of static forms.

Conversion Tracking

Full tracking from ad click to closed client. Know exactly which campaigns drive real revenue.

Monthly Reporting

Clear, jargon-free reports. They focus on the numbers that matter: cost per qualified lead, pipeline value and ROAS.

Part of one connected system

Performance ads are part of the Attract stage of your growth system.

Authority gets you cited by AI. Paid traffic feeds the same pipeline. So more of the right buyers arrive already warm.

01 · You are here
Attract
02
Convert
03
Retain
04
Recommend
Outcome this drives: more qualified leads

Stop paying for clicks that go nowhere.

Let me connect your paid media to a system that actually converts. Book a call and I will walk you through how it works for your firm.