The AI Scan is free. An Infrastructure Audit is $450 and comes off the price of a build. Builds start at $2,000 and get scoped and fixed before you commit to anything. Ongoing plans run from $149 to $3,000 a month, and you can move up or down a tier whenever you like.
That wastes your afternoon and mine. If these numbers do not work for your firm, you should be able to work that out in two minutes without talking to anyone. If they do, we will have a much better conversation.
Two rules apply to everything below. Nothing is billed by the hour, because hourly billing punishes speed and makes you hesitate before asking for things. And you own what gets built, every time. Keeping it winning is the service. The machine is yours.
There are two kinds of number on this page and they do different jobs. A build is a one-off: it makes the machine exist, and it is yours. A monthly plan operates that machine, improves it, and brings it demand. You buy the build once. You buy the plan for as long as you want someone running it.
All prices exclude GST.
One question decides it. How much does your buyer have to learn before they are ready to hire you? Someone who already knows what they want needs to find you and be able to act. Someone weighing a decision for months needs teaching first, and teaching takes more machine.
Every build is owned outright: the site, the AI agent, the automations, the domain. Pay up front, or spread it with Rent-to-Own. Scoping and positioning are part of the build, not a separate invoice.
A day of my time going through what your online presence actually runs on: how many separate vendors keep it alive, where enquiries leak, what nobody owns, and whether AI engines can read you at all. I submit a real test enquiry through your own form and time the reply. You get a written report with findings you can act on without hiring me, and no call is required to receive it.
The $450 comes off the price of any build, so it costs nothing on top if you go ahead. It is recommended rather than required: if you already know what you want, skip it. I run about five a week because I do them myself, so there is sometimes a wait. See what the Audit checks.
For firms whose buyers arrive ready. They are already looking, they understand what they need, and the job is being findable at that moment and easy to act on. Fixed scope, fixed price, no discovery phase to sit through.
For firms whose buyers take months to decide, arrive with a vague problem, and are frightened of choosing wrong. That buyer has to be taught before they will commit, and the extra components are the teaching: authority, content, follow-up, being named by AI. Most professional services firms are here.
Pay a 25 per cent deposit, then monthly over 12 or 24 months. Spreading it costs 15 per cent on the outstanding balance, which is the price of not paying up front. You own the build outright at the end, and you can clear the remaining balance early whenever you want.
A $2,000 Launch build over 12 months: a $500 deposit, then $293 a month. That is $144 toward the build and $149 for the Keep plan, on one invoice. Total paid for the build: $2,225.
A $6,000 Engine build over 24 months: a $1,500 deposit, then $365 a month, again including Keep. Total paid for the build: $6,675.
Every build sits on Keep, because that is what keeps it alive. Everything above Keep is optional, additive, and you can move between tiers whenever you like.
These plans run a machine I built. Grow and Scale are not available on their own, and that is deliberate rather than a sales tactic. Pointing paid traffic at a site I have not built means renting you my time to fill someone else's leaky bucket, then being judged on the result. If your current setup is close, the build is small and scoped accordingly. It still has to happen first.
Your machine stays alive, monitored and answering. Nothing to think about.
Everything in Keep, plus:
Everything in Keep, plus:
Everything in Grow, plus:
I take a limited number of hands-on clients at any one time, because Grow and Scale are my hours, not a queue. If I am full, I will tell you rather than take the money and stretch.
A lower monthly base, plus a fee on the clients the system actually wins. As the success fee grows, the base shrinks toward a maintenance floor. It is the fairest version of this arrangement and the one I would rather be on.
Paying on results only works when results can be counted honestly. Your firm qualifies if your service pricing is fixed or reliably knowable, if won clients get recorded in a system I can read, and if you can genuinely handle the extra volume. If any of those are missing, the numbers turn into an argument at month three and neither of us wants that.
You always fund your own media. What counts as a lead, what counts as a won client, and what happens on a refund all get written down before the first dollar moves.
No hourly rate and no timesheets. You know the price before you send the email, which is the whole point: I would rather you asked.
Anything bigger than these gets quoted as a fixed price before work starts. And if you are buying two or three of these a quarter, Grow includes most of them and costs less.
Media never gets bundled into my fee, and the reason matters. If your ad spend came out of what you pay me, every dollar spent on your campaigns would be a dollar off my margin, and I would have a financial reason to underspend on the exact thing meant to grow your firm. That is a terrible way to build a working relationship.
So the account is yours, on your card, from day one. You see every dollar. You keep the history. Nobody marks up your media, and if we ever part ways you keep the account and everything it has learned.
That depends on your market, and the honest answer is that it decides which plan you belong on rather than the other way around.
At this budget, continuous management costs more than it can return. A quarterly tune-up, a fortnightly search-term review and automatic alerts keep the account healthy without either of us pretending it needs daily attention.
Above this, there is enough data for the platforms to learn from, so continuous optimisation and the won-client feedback loop start paying for themselves. This is the point where managing a channel properly is worth doing.
Your plan and your ad budget are two separate things, on two separate invoices. One comes from me, the other from Google. I will tell you what I think you should spend, and it is your call.
Because making you sit through a call to find out what something costs wastes your afternoon and mine. If the numbers do not work for your firm, you should be able to establish that in two minutes without talking to anyone.
No. Everything is a fixed price or a monthly plan. Hourly billing punishes speed and makes clients hesitate before asking for things, which is the opposite of useful. If a job is not on the servicing menu, it gets quoted as a fixed price before any work starts.
You do, directly to Google or LinkedIn, on your own account and your own card. Media never gets bundled into a fee, because that would create a financial reason to underspend on your campaigns. Management and media are always quoted separately.
Yes. Every build is owned outright: the site, the AI agent, the automations and the domain. On Rent-to-Own, ownership transfers on the final payment. Keeping the system winning is the ongoing service, but the machine itself is yours.
Yes, through Rent-to-Own. A 25 per cent deposit, then monthly payments over 12 or 24 months with a 15 per cent financing uplift on the balance. You own the build outright at the end, and you can pay out the remaining balance early at any time.
Every build sits on the Keep plan, because that is what keeps it hosted, monitored and answering. Everything above Keep is optional and you can move up or down a tier at any time.
Your buyer, not your size or your budget. The question is how much someone has to learn before they are ready to hire you. If they already know what they want and are actively looking, you need to be findable and easy to act on, and Launch does that for $2,000 in two weeks. If they take months, arrive with a vague problem and are worried about choosing wrong, they have to be taught first. The extra components in an Engine build are that teaching: authority, content, follow-up over time, being named by AI when they ask. Most professional services firms are in the second group. Plenty of firms start on Launch and add pieces from the servicing menu as they need them, which is a legitimate route rather than a consolation prize.
No. It is recommended, not required. If you already know what you want built, go straight to a call. The Audit exists for the far more common situation where nobody has ever looked at what your setup actually runs on, and it is $450 credited in full toward any build, so it costs nothing on top if you go ahead. I run about five a week because each one is a day of my own work, so there is sometimes a wait.
No, and the reason is self-interested as well as principled. Grow and Scale run a machine I built. If I point paid traffic at a site I have not built, I am renting you my time to fill someone else's leaky bucket and then being judged on the result. If your current setup is already close, the build is small and gets scoped that way. It still has to happen first.
Under $1,500 a month in media spend, monthly management does not make commercial sense for either of us. Ads Care is the right level instead: a quarterly health check and tune-up, a fortnightly search-term review and automated monitoring between checks.
Yes. Every price on this page excludes GST.
Thirty minutes, one-on-one with me. I will look at where your firm stands and tell you which rung is actually yours, including if the answer is none of them.